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Event Details
Geoffrey Moore's classic business book '
Crossing the Chasm' highlights the challenge of growing the sales of a technology product from the early to mainstream market. After promising early sales, many tech businesses have major difficulties continuing sales growth - unless they fully recognise the 'sales chasm' and have the right strategy to cross it.
At this BEN event three highly experienced technology marketers describe their varied experiences and give recommendations. They will also discuss whether the nature of this chasm has changed since the publication of the book nearly 20 years ago.
Speakers & Topics :
Introduction
- David Sykes
- Downham Hill Associates, formerly CEO of ProVision Communication
Technologies, and Sales & Marketing Director, Motion Media
*This presentation can be viewed here*
When & Where
The Science Learning Centre, AtBristol
Anchor Road
BS1 5LL Bristol
United Kingdom
Thursday, June 10, 2010 from 6:00 PM to 9:00 PM (BST)
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